VW Sign then Drive Sales Event.
VW came to us with a challenge: Build the brand and move metal. So we created a sales event with a difference—no gimmicks, no inflatable tube guys, no corny headlines.
The offer: Sign Then Drive. The idea: Elevate the Power of a Signature.
VW’s factory workers proudly sign off on every vehicle they build—we tied that into the ease which you can sign on and drive away in a new VW. Shot in one day at the Chattanooga factory, we captured the real people behind the cars.
Dealership Posters: We shot everything in the Chattanooga TN factory with real workers, real quotes and real stories.
For authenticity we asked the workers to bring a range of tools they use each day and then selected one for the photo.
The entire project went from concept to shoot in a matter of weeks due to short deadlines.
Dealer tools for showroom, digital and social rounded out the campaign package.
The campaign was built on a budget, but the brand shines through—thanks to the authenticity and pride of the VW workers.
With the brand team we created video of the stories to be used for social channels, as well as 30 second cutdowns for TV.