Rock Solid.
Rockland County.
Rockland County came to us with a big challenge: position the county as the smart alternative to New York City for companies ready to grow.
Digging in, we discovered the name Rockland County literally comes from the hard rocky ground the county was built on. That sparked Rock Solid: Rockland County, an idea built around strength, stability, and a business-friendly environment. Simple. Memorable. Forever tied to the name.
We delivered strategy, logo, design system, and anthemic digital video. The campaign is driving some of the strongest inbound interest the county has seen.
Campaign lockup features a graphic interpretation of the county’s iconic cliffs, reinforcing business strength and stability.
Lead campaign video positions Rockland County as a business-friendly alternative to NYC, highlighting prime locations and strong connections.
CREDITS
Creative: David Moore, Paul Rubino. Partner Agency and Video Production: Dave Venturini, Moving Pictures Audio & Video Productions.
Video Editing: Name. Video Effects and Animation: Name. Drone Crew: Name.
Thanks to the incredible teams at Rockland County Economic Development, Tourism, and the Industrial Development Agency.