Rock Solid.
Rockland County.
Rockland County came to us with a big challenge: position the county as the smart alternative to New York City for companies ready to grow.
Digging in, we discovered the name Rockland County literally comes from the hard rocky ground it was built on. That sparked Rock Solid: Rockland County, an idea built around strength, stability, and a business-friendly environment. Simple. Memorable. Forever tied to the name.
We delivered strategy, logo, design system, and anthemic digital video. The campaign is driving some of the strongest inbound interest the county has seen.
Campaign lockup features a graphic visual of the county’s iconic cliffs, reinforcing business strength and stability.
Lead campaign video positions Rockland County as a business-friendly alternative to NYC, highlighting prime locations and strong connections.
Social media templates highlighted Rockland County’s commitment to businesses of all sizes, investment opportunities, and growth in the technology and biotech sectors.
Campaign logo was developed in stacked and horizontal configurations, with versions optimized for both light and dark backgrounds.
The campaign identity extended across branded merch, apparel and municipal vehicles, creating a consistent and recognizable presence throughout Rockland County.
The campaign positioned Rockland County as a destination for business growth and investment, highlighting opportunities across industries through a range of channels, including trade publications.
Headline-driven social media templates allowed for quick-turnaround content, keeping the campaign fresh, relevant and responsive.
CREDITS
Creative: David Moore, Paul Rubino. Partner Agency and Video Production: Dave Venturini, Moving Pictures Audio & Video Productions. Thanks to the incredible teams at Rockland County Economic Development, Tourism, and the Industrial Development Agency.